ads after Engadget reached out for this story. Eventually, though, "the guy trying had his ad account removed or banned or something," Wilson said, and Devolver's social media team couldn't get a hold of an actual human at Facebook to dispute the issue.įacebook reversed its ban on Weedcraft Inc.
Representatives from some of these stores told Devolver they would sell the game, but they wouldn't promote it in any way.ĭevolver sent around 10 ads to Facebook, tweaking each one to ensure it didn't feature depictions of smoking or other prohibited activities. But for other, unnamed digital distributors and platform holders, it's toxic. Steam has a notoriously lax approach to moderation, allowing every game that isn't illegal or "straight-up trolling" onto the store. is available on Steam and GOG, and Steam even featured it on the front page on launch day. And I just thought it was an interesting, shocking commentary on the games industry and also the culture.
"Even though we do a lot of other types of games, but it's just, we've not run into any of this trouble with literally any game we've ever done. "Devolver, you know we're mostly known for games where you kill everyone in sight," Wilson said. "We've not run into any of this trouble with literally any game we've ever done." It's a classic tycoon game with a THC twist, and as head writer Scott Alexander told Engadget in February, it's a commentary on the real-life hypocrisy and humanity buffeting the cannabis industry.Īs of April 2019, marijuana is legal, in some way, in 34 states (that's already one more since we talked to Alexander in February) plus DC, Guam, the Virgin Islands and Puerto Rico, and legalization is consistently on the ballot in most regions across the United States. features a bit of stoner humor, but its main focus is on the business of legal weed sales, challenging players to build an empire amid all of the political, legal and social roadblocks in their way under current law. Throughout his career, Wilson has been able to sell ultra-violent and sexualized games, but apparently, marijuana is a different beast. Wilson has a long history in the games industry, starting in 1996 at id Software, where he oversaw marketing efforts for Doom and Quake, all the way through founding Devolver in 2008 and seeing success with titles like Hotline Miami and Serious Sam HD. "But cumulatively, it's like, how in the fuck is this the hardest game I've ever marketed?" "All of these things one at a time have just been like, 'Oh that sucks. Update your settings here, then reload the page to see it. This content is not available due to your privacy preferences.
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